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Marketing

LFLY

MAPS

At the Benzinga Cannabis Capital Conference, leaders from Cheech and Chong's Global Holding Company, WM Technology Inc (NASDAQ:MAPS), and Leafly Holdings Inc (NASDAQ:LFLY) discussed their digital strategies. Cheech and Chong's president highlighted the importance of organic social media presence and paid advertising. WM Technology's VP of revenue emphasized storytelling and the use of relaxed advertising policies on platforms like Twitter. Leafly's chief commercial officer stressed understanding the audience and adjusting advertising campaigns accordingly.

Portfolio Pulse from Adam Eckert

September 27, 2023 | 5:57 pm

MRMD

MSOS

MariMed CEO Jon Levine spoke at the Benzinga Cannabis Capital Conference, emphasizing the importance of new product development in the cannabis industry. He stressed the company's commitment to consistent quality in their products.

Portfolio Pulse from Benzinga Newsdesk

September 27, 2023 | 4:54 pm

MRMD

MSOS

MariMed CEO Jon Levine announced at the Benzinga Cannabis Capital Conference that the company plans to return to Illinois with its Betty's Eddies brand in the coming months. The company is excited about this move.

Portfolio Pulse from Benzinga Newsdesk

September 27, 2023 | 4:48 pm

MSOS

Treez Inc's President and COO, Suresh Khanna, spoke at the Benzinga Cannabis Capital Conference, emphasizing the company's commitment to customer support, in-store presence, and problem-solving with transparency and empathy.

Portfolio Pulse from Benzinga Newsdesk

September 27, 2023 | 4:22 pm

RBLX

WMT

Walmart is returning to Roblox with a new virtual world, 'Walmart Discovered', where gamers can discover new virtual items and accessories. This comes after the retailer's previous two games on the platform were criticized by consumer advocacy groups for potential stealth marketing to children. The new experience will spotlight over 300 Roblox community creators and will include a nomination system where players can vote on the best games, indie experiences, and virtual items.

Portfolio Pulse from Benzinga Newsdesk

September 27, 2023 | 3:48 pm

TCNNF

X, formerly known as Twitter, has become the first mainstream technology platform to allow cannabis advertising. Trulieve Cannabis Corp (OTCQX:TCNNF) is leveraging this opportunity to build its brand presence and create new channels of communication. The company has seen significant success on the platform, gaining almost 40,000 followers and making 100 million impressions across four state markets in a few months.

Portfolio Pulse from Adam Eckert

September 27, 2023 | 3:31 pm

MSOS

FloraWorks Co-Founder and CEO, Alleh Lindquist, spoke at the Benzinga Cannabis Capital Conference, advocating for a holistic lifestyle with cannabis as a long-term companion. The article also hinted at a mention of MSOS.

Portfolio Pulse from Benzinga Newsdesk

September 27, 2023 | 3:13 pm

MSOS

TCNNF

Trulieve's Director of Digital Marketing, Iram Cesani, spoke at the Benzinga Cannabis Capital Conference, discussing how a new avenue X has improved communication with current customers and patients.

Portfolio Pulse from Benzinga Newsdesk

September 27, 2023 | 2:35 pm

MSOS

Trulieve's Director of Digital Marketing, Iram Cesani, spoke at the Benzinga Cannabis Capital Conference about the company's resourceful approach in building the difference between B2C and direct to consumer marketing.

Portfolio Pulse from Benzinga Newsdesk

September 27, 2023 | 2:31 pm

MSOS

TWTR

Alexa Alianiello, speaking at the Benzinga Cannabis Capital Conference, highlighted that Twitter has become the first mainstream tech platform to allow cannabis advertising. This move has led to rapid policy relaxations, providing more opportunities for the cannabis industry to grow.

Portfolio Pulse from Benzinga Newsdesk

September 27, 2023 | 2:19 pm