Streetbeat News

Marketing

DIS

Disney Star, the Indian arm of Walt Disney Co (NYSE:DIS), is projected to earn approximately $480 million in ad revenue from the ICC Men's World Cup 2023, which it holds the media rights for. The company has already secured 24 sponsors and over 500 advertisers for the event, with negotiations for additional sponsorships ongoing. Disney Star's reach includes a TV network with over 700 million viewers and a streaming platform with over 500 million downloads.

Portfolio Pulse from Benzinga India Staff

October 04, 2023 | 10:41 am

CPB

PFE

Brands associated with NFL player Travis Kelce, including Pfizer Inc. (NYSE:PFE) and Campbell Soup Company (NYSE:CPB), have seen an increase in engagement due to rumors of a romantic relationship between Kelce and pop star Taylor Swift. A Pfizer campaign featuring Kelce experienced a 32% increase in company-related searches after Swift’s appearance on Sept. 25. A Campbell’s Soup ad featuring Kelce saw a 4% increase in searches and a 600% surge in engagement with its non-paid media.

Portfolio Pulse from Benzinga Neuro

October 04, 2023 | 6:33 am

EWJ

WPP

Advertising giant WPP plans to increase its staff in Japan by 40% as it aims to transform the country into a hub for brand strategy. The move is part of WPP's broader strategy to strengthen its presence in Asia.

Portfolio Pulse from Benzinga Newsdesk

October 03, 2023 | 6:25 pm

META

MSFT

TWTR

Elon Musk's decision to rename Twitter as X Corp has led to a lawsuit filed by X Social Media LLC for trademark infringement. The lawsuit alleges that X Corp was aware of X Social Media's trademarks and that the rebranding has caused confusion and revenue loss for X Social Media. The plaintiff is seeking three times the amount of damages since the name change or three times X Corp's profits over the same period, whichever is greater. This is the first high-profile case involving the rebranding to X, and it could be the first of many.

Portfolio Pulse from Chris Katje

October 03, 2023 | 4:56 pm

NVTA

Invitae's Common Hereditary Cancers Panel has received FDA market authorization, marking the first authorization of its kind. This could provide marketing differentiation and opportunities for the largest testing category. It also sets the bar for expected performance and data required for future regulatory approval of similar products.

Portfolio Pulse from Benzinga Newsdesk

October 03, 2023 | 4:11 pm

SRFM

FMW Media's business TV show, New to The Street, has signed a 12-part series agreement with Surf Air Mobility, Inc. (NYSE:SRFM). The series will include interviews and commercials about Surf Air Mobility's regional airline business and its development of electrified aircraft for green regional air mobility. The series will be aired on Newsmax, the FOX Business Network, and Bloomberg TV. Surf Air Mobility aims to accelerate the adoption of green flying by developing hybrid-electric and fully electric powertrain technology.

Portfolio Pulse from Benzinga Newsdesk

October 03, 2023 | 1:16 pm

TGT

Target Corporation has announced the start of the holiday toy shopping season by offering thousands of affordable, trendy toys and games under $25 across its broad assortment.

Portfolio Pulse from Benzinga Newsdesk

October 03, 2023 | 10:05 am

GOOG

GOOGL

HSY

OWL

TGT

WMT

YouTube star MrBeast has signed a brand partnership deal with NBA's Charlotte Hornets for the 2023-2024 seasons, making his snack brand Feastables the official jersey patch partner. The Feastables logo will appear on Hornets uniforms and other affiliated teams. The deal is the first collaboration between an NBA team and a creator-led brand. Feastables, launched in 2022, sold four million chocolate bars in its first four months and is sold in Walmart and Target stores. The financial terms of the deal were not disclosed.

Portfolio Pulse from Chris Katje

October 02, 2023 | 11:45 pm

META

SNAP

TSLA

In a recent CNBC interview, Bill Ackman stated that social media platform X has significantly improved and is likely to see a return of advertisers. Although META, SNAP, and TSLA were mentioned in the article, it's unclear if they are directly related to platform X.

Portfolio Pulse from Benzinga Newsdesk

October 02, 2023 | 12:14 pm

ACN

Accenture (NYSE:ACN) has acquired Tokyo-based integrated marketing firm SIGNAL, previously owned by VECTOR, Japan's largest PR group. The acquisition enhances Accenture's marketing capabilities across owned, paid, and earned media. Approximately 100 industry experts from SIGNAL have joined Accenture's marketing operations team in Japan.

Portfolio Pulse from Benzinga Newsdesk

October 02, 2023 | 9:01 am