Streetbeat News

Marketing

SBUX

Starbucks has announced its 'Triple Shot Reinvention with Two Pumps' long-term growth strategy. The details of the strategy were not provided in the article.

Portfolio Pulse from Benzinga Newsdesk

November 02, 2023 | 9:03 pm

PARA

The CEO of Paramount Global announced during a conference call that the inventory for the 2024 Super Bowl is virtually sold out.

Portfolio Pulse from Charles Gross

November 02, 2023 | 8:47 pm

KONMY

Konami Group ADR's (OTC:KONMY) 'Silent Hill: Ascension', an interactive streaming series, has faced backlash due to unexpected microtransactions. The game is free to access but offers microtransactions, including a $20 Founder's Pack. Fans have expressed frustration, claiming the game has a pay-to-win aspect. Despite the controversy, some fans remain hopeful for other Silent Hill projects. Jacob Navok, CEO of Genvid, the publisher behind 'Ascension', defended the game, stating that all decisions and content are free, and no video content is behind a paywall.

Portfolio Pulse from Franca Quarneti

November 02, 2023 | 8:17 pm

GOOG

GOOGL

Google is updating its AdSense program, changing the revenue-share structure and moving to paying publishers by impression rather than per click. The changes are designed to provide greater transparency and consistency for publishers. Google does not expect these changes to affect publishers' earnings. The updates are expected to go into effect early next year.

Portfolio Pulse from Benzinga Newsdesk

November 02, 2023 | 3:11 pm

AMZN

The Federal Trade Commission (FTC) has reported that Amazon's founder, Jeff Bezos, instructed executives to accept irrelevant junk ads, a move aimed at extracting billions of dollars through increased advertising.

Portfolio Pulse from Benzinga Newsdesk

November 02, 2023 | 3:04 pm

NFLX

Netflix Inc. (NASDAQ:NFLX) has announced an upgrade to its ad-supported plan, allowing users to download movies and shows. The downloaded content will be ad-free, making Netflix the only ad-supported streaming service to offer this feature. The company's ad-supported package has 15 million active users globally each month. Netflix also plans to introduce new ad formats, including live sponsors for sports events and ads with QR codes. This move comes after a recent price hike in Netflix’s subscription costs in the US, UK, and France.

Portfolio Pulse from Rounak Jain

November 02, 2023 | 11:47 am

YGF

YanGuFang (YGF) has announced the expansion of its whole grain food offering on e-commerce platforms. The move is aimed at capitalizing on the growing demand for healthy food options among consumers.

Portfolio Pulse from Benzinga Newsdesk

November 02, 2023 | 10:25 am

SBUX

Starbucks has reported a 14% year-on-year increase in the number of active members in its Rewards Loyalty Program in the U.S., reaching 32.6 million.

Portfolio Pulse from Benzinga Newsdesk

November 02, 2023 | 10:03 am

SHIBUSD

Shiba Inu (CRYPTO: SHIB) has launched the 'SHIB Name Service' (SNS) on the Shibarium Layer-2, aiming to simplify blockchain addresses and enhance digital identity. The service is part of the SHIBDentity system and allows users to bypass complex blockchain addresses by providing easily readable on-chain addresses. The SNS can be accessed via name.shib.io and users can use various Web3 wallets to acquire their domain. The SHIBDentity concept revolves around self-custodial authentication via Web3, decentralized verifiable credentials stored on-chain, W3C Standard Compliance, and a built-in trust system.

Portfolio Pulse from Benzinga Neuro

November 02, 2023 | 8:55 am

EXPE

GOOG

IAC

Barry Diller, the chair of IAC Inc. and Expedia Group Inc., has expressed dissatisfaction with Google's advertising approach, hinting at a potential 'revolt'. Diller criticized Google's decision to increase the ad count on its results page, arguing that it negatively impacts companies like Expedia and IAC, which rely on equitable online visibility. Diller's companies spend nearly $6.5 billion a year in media, the majority directed towards Google. Google's CEO, Sundar Pichai, defended the company's increased travel listings and its practice of paying billions to other tech firms to ensure Google remains the primary search facility on their devices.

Portfolio Pulse from Benzinga Neuro

November 02, 2023 | 12:43 am