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Marketing

AMZN

MrBeast is close to finalizing a $100M deal with Amazon (AMZN) for a competition series on Prime Video. The show, pitched to various platforms, will premiere its first episode on MrBeast's YouTube channel, with subsequent episodes on Prime Video. The series will feature brand collaborations, which may help Amazon offset production costs. MrBeast's other ventures include Beast Burger, Juice Funds, Feastables, cryptocurrency investments, and involvement in crypto companies like Refinable and Coinbase.

Portfolio Pulse from Franca Quarneti

January 23, 2024 | 11:40 pm

CMCSA

DIS

EDR

FOX

NFLX

TKO

Dwayne Johnson, also known as 'The Rock', has joined the Board of Directors of TKO Group Holdings, the parent company of WWE and UFC. TKO announced a 10-year, $5 billion deal with Netflix for exclusive streaming rights to WWE content starting in 2025. Johnson will gain ownership of his trademarked name 'The Rock' and receive restricted stock awards up to $30 million. TKO is majority owned by Endeavor Group Holdings. Johnson's involvement could lead to synergies with his other investments and brand partnerships, including Under Armour and the United Football League, which has media deals with Disney and Fox Corporation.

Portfolio Pulse from Chris Katje

January 23, 2024 | 10:55 pm

CAG

DEO

GIS

ONON

PEP

Dolly Parton has partnered with Conagra Brands Inc (NYSE:CAG) through its Duncan Hines brand to launch a new line of breakfast products, aiming to compete with General Mills’ (NYSE:GIS) Bisquick and PepsiCo’s (NYSE:PEP) Pearl Milling Co pancake mix. This follows her previous successful ventures in entertainment and hospitality. The trend of celebrities partnering with or investing in consumer goods brands is highlighted, with examples like Ryan Reynolds' Aviation Gin, Roger Federer's On Holding AG (NYSE:ONON), and Kim Kardashian's Skims.

Portfolio Pulse from Aaron Bry

January 23, 2024 | 10:43 pm

NFLX

During the earnings call, Netflix's Co-CEO stated that the company's ad business is still in its early stages and will require years of work before it has a material impact on Netflix's financials.

Portfolio Pulse from Charles Gross

January 23, 2024 | 10:05 pm

ARKK

TSLA

Cathie Wood of Ark Investment Management commented on CNBC that Tesla could lower its prices if the global economy is in a weak spot. This statement reflects her view on Tesla's pricing strategy in response to economic conditions.

Portfolio Pulse from Benzinga Newsdesk

January 23, 2024 | 9:36 pm

ORCL

Oracle Corporation (NYSE:ORCL) shares are trading higher, with a 2.21% increase to $112.54, following a positive trend that began in January. The uptrend comes after a steep decline in mid-December due to mixed Q2 financial results. Oracle has recently been recognized as a Leader in the 2023 Gartner Magic Quadrant for Cloud Database Management Systems and announced the general availability of the Oracle Cloud Infrastructure Generative AI service. The stock's rise and its appearance on Stocktwits' Trending page indicate increased investor interest.

Portfolio Pulse from Ryan Gustafson

January 23, 2024 | 8:58 pm

AAPL

Apple Inc has announced that a demo experience for Apple Vision Pro will take place on Friday, January 26, according to Reuters.

Portfolio Pulse from Benzinga Newsdesk

January 23, 2024 | 6:16 pm

AMZN

DIS

GOOG

NFLX

PARA

Content creator MrBeast is reportedly close to signing a deal with Amazon.com, Inc. (AMZN) for a reality competition series on Prime Video, potentially worth $100 million. This follows his successful YouTube video, a real-life version of Netflix's 'Squid Game,' which garnered 564 million views. The move is seen as a miss for Netflix Inc (NFLX), which has launched its own 'Squid Game' reality show. Other content creators have also transitioned to TV, like Dude Perfect with shows on CMT and Nickelodeon (PARA, PARAA) and The D'Amelios on Hulu (DIS). MrBeast's potential deal with Amazon could draw his large YouTube audience, owned by Alphabet Inc (GOOG, GOOGL), to Prime Video.

Portfolio Pulse from Chris Katje

January 23, 2024 | 5:50 pm

GOOG

GOOGL

Google has announced the introduction of experimental generative AI features in the latest release of Chrome (M121), which will be available for users to try on Macs and Windows PCs in the U.S. over the next few days.

Portfolio Pulse from Benzinga Newsdesk

January 23, 2024 | 5:00 pm

ULCC

Frontier Airlines (NASDAQ:ULCC), known as America's Greenest Airline, has announced a significant expansion of its operations, launching nonstop services across various U.S. and international airports in April, May, and June of 2024. The expansion targets underserved and overpriced routes. To mark the occasion, Frontier is offering promotional fares starting at $19 one way and discounted Premium Stretch seating. The expansion includes both new and existing routes as part of their Mega Sale.

Portfolio Pulse from Benzinga Newsdesk

January 23, 2024 | 3:13 pm