Streetbeat News

Marketing

MRMD

MSOS

Howard Schacter discusses strategies for increasing visibility and driving people into stores, focusing on activation strategies within venues. The Cannabis Capital Conference offers live access for subscribers and new users.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 2:56 pm

MRMD

MSOS

Howard Schacter discussed marketing strategies focusing on differentiating through music and cannabis pairing. Recently, they partnered with Massachusetts music venues for exclusive cannabis sponsorship, emphasizing earned media as central to their role. Schacter hinted at more plans to mainstream cannabis, coinciding with the Cannabis Capital Conference.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 2:55 pm

MSOS

Angela Pih discusses launch strategy in the cannabis industry, emphasizing the importance of strategic planning due to high competition, especially in California compared to New York and New Jersey. She highlights the necessity of understanding market needs and selecting a frontrunner product for economic modeling. The article also mentions the Cannabis Capital Conference, accessible to subscribers and new users.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 2:53 pm

FTEC

MSFT

XLK

LinkedIn, owned by Microsoft Corp (NASDAQ:MSFT), has introduced a Premium Company Page subscription for small and medium-sized businesses, offering AI-generated content and tools to boost visibility for up to $99 per month. This move is part of LinkedIn's strategy to diversify revenue streams, which saw a 25% increase in premium subscription revenue in 2023, reaching $1.7 billion. LinkedIn is also expanding into influencer marketing and short-form video content, competing with platforms like Instagram, TikTok, YouTube, Snapchat, and Netflix. MSFT stock has risen 44% in the last 12 months, with exposure available through ETFs like SPDR Select Sector Fund – Technology (NYSE:XLK) and Fidelity MSCI Information Technology Index ETF (NYSE:FTEC).

Portfolio Pulse from Anusuya Lahiri

April 17, 2024 | 2:52 pm

MRMD

MSOS

Howard Schacter discussed the operation of two distinct retail brands, emphasizing the comprehensive approach beyond mere name and signage to include uniformity. The statement hints at strategic considerations prior to the rollout. Additionally, the article promotes the Cannabis Capital Conference, offering access to both existing and new subscribers.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 2:50 pm

MSOS

Kristi Palmer emphasized the importance of marketing and sales support for success in the market, highlighting the role of in-market presence for brand support and retailer engagement. The article also mentions the Cannabis Capital Conference, offering access to both existing and new subscribers.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 2:48 pm

MSOS

Angela Pih emphasizes the importance of finding the right partner for support in the cannabis industry. The Cannabis Capital Conference offers live access for existing and new subscribers, potentially hinting at opportunities for investors in the cannabis sector.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 2:47 pm

MSOS

Angela Pih discussed how biomass and packaging impact the effectiveness of cannabis products at the Cannabis Capital Conference. Existing and new subscribers can watch the conference live.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 2:46 pm

MSOS

Kristi Palmer discussed the challenges faced when entering the Nevada market, including a lack of supply which led to higher costs or the need to switch methods. The Cannabis Capital Conference offers live access for subscribers and new users.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 2:46 pm

MSOS

Angela Pih emphasizes the importance of retail data in decision-making for brands considering expansion beyond the whole market. She highlights the significance of choosing the right partners and how retailer-provided velocity information plays a crucial role in these decisions.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 2:44 pm