Streetbeat News

Marketing

MSOS

Christine Smith discusses the importance of investing in brand strategy for 2024, emphasizing increased budgets for marketing and branding, particularly the digital aspects. She highlights the ease of creating a brand versus the challenges of growing one.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:44 pm

MSOS

Christine Smith discusses the success of launching new cannabis products through parties aimed at education and appreciation for sellers, particularly budtenders. The approach has proven effective in engaging these key stakeholders.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:42 pm

LEEEF

MSOS

Micah Anderson emphasizes the significance for CPG brands, particularly in the cannabis sector, to maintain product availability to meet demand. The context was provided during discussions related to the Cannabis Capital Conference, which offers insights for subscribers and new users.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:38 pm

MSOS

Kris Walker highlights the importance of retailers demanding specific performance metrics from brand partners, emphasizing the need for products to meet certain thresholds within set timeframes (30, 90, 180 days) to remain on shelves. The trend towards incentives for brands to perform better and the call for transparency between dispensaries and brands on product performance expectations are noted. The context suggests a focus on the cannabis industry, with a mention of accessing the Cannabis Capital Conference for further insights.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:37 pm

MSOS

Christine Smith discusses a shift in retailer expectations from brands, emphasizing the need for marketing support and real-world activations to drive people to events. This reflects a maturation of brands and a move towards more traditional relationships between brands and retailers.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:33 pm

MSOS

Christine Smith discusses the challenges of managing over 200 product variations across different states due to regulatory differences. The company has invested significantly in brand and marketing to support expansion outside a single state, focusing on supply chain and distribution.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:28 pm

MSOS

Kris Walker emphasized the significance of packaging as an integral part of a brand's overall identity, highlighting its importance in building a brand. The context was provided during discussions related to the Cannabis Capital Conference, with a note on access for both existing and new subscribers.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:25 pm

LEEEF

MSOS

Micah Anderson emphasizes the importance of considering the supply chain before launching a product, highlighting that failure to do so can lead to running out of stock, damaging retailer relationships, and losing consumers. The context is provided in relation to the Cannabis Capital Conference, suggesting a focus on the cannabis industry.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:24 pm

MSOS

At Benzinga's Cannabis Capital Conference, Hoodie Analytics President & CCO Kris Walker discussed the importance of clustering stores based on consumer patterns to understand product performance variations across dispensaries.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:15 pm

LEEEF

MSOS

At the Benzinga's Cannabis Capital Conference, Leef Holdings CEO Micah Anderson emphasized the company's focus on extraction, using a single store for data collection to launch products, which are then passed to larger brands.

Portfolio Pulse from Benzinga Newsdesk

April 17, 2024 | 6:14 pm