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Marketing

AAPL

Beats by Dre, owned by Apple Inc. (NASDAQ:AAPL), teased the launch of a new Beats Pill on June 25, featuring LeBron James and Lil Wayne. The teaser has sparked speculation about a potential new album or song release.

Portfolio Pulse from Ananya Gairola

June 18, 2024 | 3:35 am

CHGG

Chegg, Inc. (NYSE:CHGG) announced a restructuring plan that includes a 23% headcount reduction, a new brand and marketing strategy, and a focus on international programs. The company expects to save $40-$50 million in 2025 and incur a $10-$14 million charge related to the restructuring. Shares are up 23.56% after-hours.

Portfolio Pulse from Erica Kollmann

June 17, 2024 | 9:11 pm

CHGG

Chegg shares are trading higher following the announcement of a restructuring plan that includes headcount reduction, a new brand and marketing strategy, and increased resources for its international program.

Portfolio Pulse from Benzinga Newsdesk

June 17, 2024 | 8:37 pm

CHGG

Chegg shares are trading higher following the announcement of a restructuring plan that includes headcount reduction, a new brand and marketing strategy, and increased resources for its international program.

Portfolio Pulse from Benzinga Newsdesk

June 17, 2024 | 8:37 pm

NTDOY

Nintendo ADR (OTC:NTDOY) announced a Direct presentation on June 18, focusing on games for the second half of 2024. The 40-minute event will not cover the anticipated Switch successor, expected in 2025. This announcement is significant given the sparse current Switch lineup for the rest of the year.

Portfolio Pulse from Franca Quarneti

June 17, 2024 | 6:33 pm

SONY

Sony Group Corp.'s FromSoftware has urged fans to avoid spoilers for the upcoming Elden Ring expansion, Shadow of the Erdtree, after significant leaks. The DLC, set to launch on June 21, is expected to add new maps, stories, bosses, and items, further enriching the game.

Portfolio Pulse from Franca Quarneti

June 17, 2024 | 5:53 pm

MSFT

RBLX

Microsoft is undergoing a significant change in its Xbox marketing team as key executive Jerret West departs to join Roblox. This move could impact both companies' marketing strategies and investor perceptions.

Portfolio Pulse from Benzinga Newsdesk

June 17, 2024 | 5:44 pm

BYND

Beyond Meat has published a blog post addressing misrepresentations by the New York Post and Washington Post regarding a study linking vegan fake meats to heart disease. The company clarifies that plant-based meats constituted only 0.2% of the diet in the study.

Portfolio Pulse from Benzinga Newsdesk

June 17, 2024 | 4:56 pm

CELH

Celsius Holdings CEO John Fieldly appeared on CNBC to discuss the company's competitive landscape, new consumer demographics, and upcoming product launches.

Portfolio Pulse from Benzinga Newsdesk

June 17, 2024 | 3:19 pm

RDDT

Reddit is expanding its ad inventory by introducing ads within the comments section, aiming to provide brands with more advertising opportunities. This move was announced at the Cannes Lions event.

Portfolio Pulse from Benzinga Newsdesk

June 17, 2024 | 2:28 pm