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Marketing

MTX

Minerals Technologies has introduced 'SIVO' as the brand name for its global pet care business, marking a strategic move to strengthen its market presence in the pet care industry.

Portfolio Pulse from Benzinga Newsdesk

September 16, 2024 | 9:02 pm

FOXA

FOX Nation is launching a new series titled 'Truths with Vivek Ramaswamy' on September 22, along with a one-hour 'Just Ask' forum moderated by Pete Hegseth. The series will focus on conservative ideals and national issues.

Portfolio Pulse from Benzinga Newsdesk

September 16, 2024 | 4:57 pm

DSP

Viant Technology has launched ViantAI, an AI-powered platform aimed at revolutionizing programmatic advertising. The platform promises enhanced intelligence, efficiency, and automation for advertisers and agencies.

Portfolio Pulse from Benzinga Newsdesk

September 16, 2024 | 2:32 pm

PSQH

PSQ Holdings has announced that Robert F. Kennedy Jr. will be a speaker at their inaugural Public Square Business Summit in Orlando on October 10-11, 2024. The event will feature influential speakers discussing commerce and politics.

Portfolio Pulse from Benzinga Newsdesk

September 16, 2024 | 1:19 pm

ADBE

Adobe has introduced new innovations in its Adobe Experience Cloud, allowing brands to personalize AI-generated content. These updates include Adobe Content Analytics for detailed performance insights and new features in Adobe Journey Optimizer and Adobe Experience Manager to enhance customer engagement.

Portfolio Pulse from Benzinga Newsdesk

September 16, 2024 | 1:07 pm

LQR

LQR House has partnered with Florena to boost brand awareness and drive sales. This strategic partnership aims to leverage Florena's expertise to enhance LQR House's market presence.

Portfolio Pulse from Benzinga Newsdesk

September 16, 2024 | 12:51 pm

BABA

TCEHY

Tencent is leveraging AI to enhance ad targeting precision, boosting its advertising revenue. The company is equipping advertisers with generative AI tools for dynamic ad creation, particularly on platforms like WeChat. This AI integration is expected to significantly increase Tencent's ad revenue.

Portfolio Pulse from Surbhi Jain

September 16, 2024 | 12:47 pm

GNLN

Greenlane Holdings, Inc. (NASDAQ:GNLN) is launching a new line of fentanyl, xylazine, and drink spike detection test strips under the Safety Strips brand. This move aligns with California's new law requiring clubs and bars to offer drug testing devices. The products will be available for order starting September 25th, with shipments beginning October 1st.

Portfolio Pulse from Benzinga Newsdesk

September 16, 2024 | 12:37 pm

VEEE

Twin Vee PowerCats Co. (NASDAQ:VEEE) is developing a new 'Pro-Direct Platform' to revolutionize the boat buying experience, inspired by the automotive industry. This initiative aims to enhance customer satisfaction and expand market reach.

Portfolio Pulse from Benzinga Newsdesk

September 16, 2024 | 12:30 pm

GAUZ

Gauzy is set to unveil a next-generation AI-powered Advanced Driver Assistance System (ADAS) for commercial trucks at the IAA Transportation 2024 event. This development highlights Gauzy's commitment to innovation in vehicle technology.

Portfolio Pulse from Benzinga Newsdesk

September 16, 2024 | 10:30 am