Streetbeat News

Marketing

VSCO

Victoria’s Secret & Co (NYSE:VSCO) is returning to its 'sexy' image after its inclusive branding failed to boost sales. The company's projected revenue for 2023 is $6.2 billion, a 5% decrease from last year and below the $7.5 billion revenue of 2020. The company's new approach is to make 'sexiness inclusive', with plans to launch activewear and swimwear lines, revamp existing stores, and open 400 new outlets outside the U.S.

Portfolio Pulse from Benzinga Neuro

October 19, 2023 | 9:35 am

GPAK

Gamer Pakistan is developing a next-generation 5G Edge mobile gaming platform. The platform will be launched in phases, starting with a mobile streaming platform. The final platform will include 4K streaming technology and Edge AI technology to enhance esports. The AI tools will provide player performance analysis, real-time in-app gameplay analytics, immersive experiences for players, content creation, audience engagement, esports betting, broadcasting, sponsorship and marketing, and game development.

Portfolio Pulse from Benzinga Newsdesk

October 18, 2023 | 12:33 pm

MOBQ

Mobiquity Technologies, Inc. (Nasdaq: MOBQ) has announced successful political campaign results using AI-driven Connected TV (CTV) ads. The company used advanced AI algorithms to mine extensive datasets and engage with key demographic and psychographic segments. The CEO of Mobiquity Technologies, Dean Julia, stated that the company's proprietary AI models refine audience selection based on intricate behavioral patterns, past political affiliations, and content consumption trends. The company believes that as the political landscape becomes increasingly fragmented, AI-driven CTV campaigns will emerge as the gold standard.

Portfolio Pulse from Benzinga Newsdesk

October 18, 2023 | 12:12 pm

AMZN

Amazon is pushing advertisers to commit significant amounts of money to its Prime Video streaming service in 2024. The company's requests are reportedly more aggressive than Netflix's when it launched an ad-tier last year. Amazon executives have asked for initial commitments of more than $100 million from a global ad firm and more than $50 million from a smaller firm.

Portfolio Pulse from Benzinga Newsdesk

October 17, 2023 | 7:46 pm

CMCSA

MAT

WBD

Comedian Pete Davidson hosted 'Saturday Night Live', addressing the Israel-Hamas conflict. The show, aired on Comcast Corporation's NBC, took a unique approach to commenting on the conflict. Davidson also starred in comedy skits, including a parody of the hit song 'I’m Just Ken' from the 'Barbie Movie', a Warner Bros. Discovery and Mattel Inc production.

Portfolio Pulse from Chris Katje

October 17, 2023 | 4:17 pm

FLWS

Traders are circulating a popular micro cap newsletter that has picked 1-800-FLOWERS.COM (FLWS) stock. This could potentially influence the stock's performance in the short term.

Portfolio Pulse from Benzinga Newsdesk

October 17, 2023 | 4:12 pm

SOPA

Society Pass Incorporated (NASDAQ:SOPA) has officially launched its digital advertising platform, Thoughtful Media Group Inc (TMG), in the Philippines market. TMG has expanded its ecosystem of multi-platform advertising services through a network of more than 10,000 creators across multiple industries in Southeast Asia. The company is well positioned to benefit from the forecasted increase in digital advertising revenues in the Philippines over the next decade.

Portfolio Pulse from Happy Mohamed

October 17, 2023 | 12:15 pm

LQR

LQR House Inc. (NASDAQ:LQR), a marketing agency in the spirits and beverage industry, has formed a strategic alliance with Beväge®, a consumer product from entrepreneur Dean Levin. LQR House will lead website development and marketing strategy for Beväge®, leveraging its connection with CWSpirits.com and a network of over 550 alcohol industry influencers. XMedia has been enlisted to develop the e-commerce platform and its associated SEO and paid strategies.

Portfolio Pulse from Benzinga Newsdesk

October 17, 2023 | 12:06 pm

TSLA

Adam J Bustamante, a crypto enthusiast from Southern California, won a Tesla Model 3 Performance in a sweepstake initiated by Tesla Inc. Instead of keeping the car for himself, Bustamante decided to gift it to his parents. Tesla has recently introduced a similar opportunity for a Model Y Long Range, with the draw set to take place in January 2024.

Portfolio Pulse from Anan Ashraf

October 17, 2023 | 3:30 am

ATVI

Court documents reveal that U.S. gun manufacturer Remington Arms and its parent company Freedom Group covertly arranged to feature their firearms in video games like 'Call of Duty' to target younger audiences. In 2009, a confidential agreement was signed with Activision Blizzard (NASDAQ:ATVI) to introduce Remington's Adaptive Combat Rifle (ACR) in 'Call of Duty: Modern Warfare 2'. The documents were procured from a lawsuit filed by the Sandy Hook Elementary School massacre victims’ parents in 2012.

Portfolio Pulse from Benzinga Neuro

October 17, 2023 | 2:02 am