Apple iPhone sales slip in February amid weak demand in key markets
Portfolio Pulse from
UBS analysts reported a 1% year-over-year decline in global iPhone sales in February, with significant drops in China (-17%) and Europe (-12%). The US market showed resilience with only a 1% decline, maintaining a 50.2% market share. The new iPhone SE's sales were notably weak, and the company's global market share slightly decreased from 20.2% to 17.7%.
April 01, 2025 | 7:45 pm
News sentiment analysis
Sort by:
Ascending
NEGATIVE IMPACT
UBS analysis reveals Apple's iPhone sales declined 1% YoY in February, with significant market share erosion in China and Europe. Weak iPhone SE sales and competitive market conditions pose short-term challenges.
Declining iPhone sales in key markets, particularly China and Europe, suggest potential near-term pressure on Apple's stock. Weak new product performance and market share reduction indicate challenging competitive landscape.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100