France Fines Apple $162 Million, Alleging Privacy Tool Violated Competition Law
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France's competition regulator fined Apple €150 million ($162 million) for allegedly making third-party app tracking on iOS 'excessively complex'. The Autorité de la concurrence claims Apple's App Tracking Transparency (ATT) framework, introduced in April 2021, violates competition law by creating unnecessary consent barriers for users and third-party advertisers.
March 31, 2025 | 4:00 pm
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Apple was fined €150 million by French regulators for allegedly creating complex tracking consent processes that disadvantage third-party advertisers in the iOS ecosystem.
The fine represents a direct regulatory challenge to Apple's privacy framework, potentially impacting investor perception of the company's compliance and regulatory risk. While Apple claims no required changes to ATT, the substantial fine signals potential future regulatory constraints.
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