Alibaba.com Records Double-Digit Order Growth in the USA During March Expo
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Alibaba.com reported a significant 27% year-on-year increase in orders from US small and medium enterprises (SMEs) during its March Expo event. The growth was particularly strong in sports products, with pickleball-related product orders surging 197%. The company attributes this success to digital sourcing trends, with 59% of US SMEs indicating digital sourcing is more important compared to last year.
March 31, 2025 | 8:15 am
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POSITIVE IMPACT
Alibaba.com's March Expo results demonstrate growing adoption of digital sourcing among US SMEs, potentially signaling positive momentum for Alibaba's international business segment.
The strong order growth, particularly in sports products and digital sourcing, indicates increasing market penetration and potential revenue growth for Alibaba's international digital commerce segment.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90