Meta aims to deliver OG Facebook experience with new feature
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Meta Platforms is launching a new 'Friends' tab on Facebook that exclusively shows content from users' friends, moving away from algorithm-driven recommendations. This feature aims to recreate the original social media experience and enhance user connections, initially rolling out in the US and Canada with plans to introduce more nostalgic features in 2025.
March 28, 2025 | 1:30 pm
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POSITIVE IMPACT
The new 'Friends' tab represents Meta's strategic effort to reconnect with users by returning to Facebook's original social networking roots, potentially improving user retention and satisfaction.
The feature directly targets user experience improvement, which could positively impact investor sentiment by showing Meta's commitment to addressing user feedback and platform evolution.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100