Hyundai Motor Group Launches 'Pleos' Software Brand, Unveiling New SDV Technologies and Collaborations
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Hyundai Motor Group introduced Pleos, a new mobility software brand aimed at transforming the automotive industry through software-defined vehicles (SDVs). The company unveiled plans for a 'Cloud Mobility' ecosystem, proprietary vehicle OS, and next-generation infotainment system, with collaborations involving major tech companies like Google, Uber, Samsung, and Naver.
March 28, 2025 | 6:00 am
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Pleos represents Hyundai's strategic pivot towards becoming a software-centric mobility technology company, with plans to integrate cloud connectivity and advanced vehicle operating systems.
The launch of Pleos represents a significant strategic shift for Hyundai, positioning the company as a technology-driven mobility solutions provider. The comprehensive software ecosystem and partnerships with major tech firms suggest potential for future growth and innovation.
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