Meta debuts Friends tab, Mark Zuckerberg pushes 'throwback to OG Facebook'
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Meta launched a new Facebook Friends tab that returns to the platform's original social networking roots, focusing on friends' updates instead of recommended content. CEO Mark Zuckerberg is pushing to recreate the early Facebook experience, currently rolling out in the US and Canada.
March 27, 2025 | 6:45 pm
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The new feature represents Meta's attempt to reconnect with users by returning to Facebook's original social networking concept, potentially improving user engagement.
The Friends tab is a direct strategic initiative by Meta to revitalize Facebook's user experience, potentially attracting users who miss the platform's earlier, more personal interaction model.
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