CJ 4DPLEX and AMC Entertainment to Bring Unparalleled Premium Experiences 4DX and SCREENX Auditoriums to AMC and ODEON Moviegoers at 65 Locations Worldwide
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AMC Entertainment and CJ 4DPLEX announced a strategic partnership to introduce 65 premium SCREENX and 4DX locations worldwide, marking a significant expansion of immersive cinema technologies. The deal includes 25 SCREENX and 40 4DX auditoriums across the United States and Europe, with the full rollout expected by 2027. This partnership aims to enhance moviegoing experiences through innovative technologies like 270-degree panoramic screens and multi-sensory effects.
March 26, 2025 | 5:15 pm
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Partnership with CJ 4DPLEX will introduce innovative SCREENX and 4DX technologies to AMC theaters, potentially attracting more moviegoers and differentiating the brand in a competitive market.
The partnership represents a strategic move to enhance AMC's technological offerings, potentially increasing audience engagement and differentiation in the cinema market. The expansion of premium experiences could attract more customers and justify premium ticket pricing.
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