NEW RICE KRISPIES TREATS® BLISS RAISES THE 'BAR' ON SALTY-SWEET INDULGENCE
Portfolio Pulse from
Kellanova is introducing Rice Krispies Treats Bliss, a new line of marshmallow bars featuring multiple toppings like chocolate, caramel, and candied sea salt pretzels. Available in two flavors - Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel - these bars will hit nationwide shelves in April at $3.99 for a 6-count box.
March 26, 2025 | 1:15 pm
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POSITIVE IMPACT
New Bliss product line represents brand innovation strategy to elevate classic snack with gourmet toppings, potentially attracting new consumer segments
Product innovation could drive incremental revenue and demonstrate brand's ability to adapt to changing consumer preferences for premium, multi-textural snacks
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 90