Ready, Set, Egg! Reese's and Cadbury Partner with Jasmine Roth to Kick Off a Fun New Easter Tradition
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The Hershey Company is introducing a new Easter tradition called 'egging', where people surprise friends, family, and neighbors with Reese's and Cadbury Eggs and festive decorations. HGTV star Jasmine Roth is partnering with the brands to promote this fun, community-building activity that involves leaving surprise treats and decorations.
March 26, 2025 | 1:15 pm
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Hershey is promoting its Reese's and Cadbury Egg brands through a creative social media-driven campaign that encourages consumer engagement and potential increased seasonal sales.
The campaign directly promotes Hershey's seasonal egg products, potentially driving consumer interest, social media engagement, and seasonal sales. The innovative marketing approach could positively impact brand perception and short-term stock performance.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100