Ready, Set, Egg! Reese's and Cadbury Partner with Jasmine Roth to Kick Off a Fun New Easter Tradition
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The Hershey Company is introducing a new Easter tradition called 'egging', where people surprise friends, family, and neighbors with Reese's and Cadbury Eggs and festive decorations. HGTV star Jasmine Roth is partnering with the brands to promote this fun, chocolate-filled activity, encouraging people to spread Easter cheer through surprise treats and decorations.
March 26, 2025 | 1:15 pm
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Hershey is leveraging its Reese's and Cadbury brands to create a new consumer engagement strategy that could drive seasonal sales and brand loyalty through a fun, shareable social media campaign.
The campaign directly promotes Hershey's seasonal egg products, potentially driving consumer interest, social media engagement, and sales during the Easter period.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100