Orange 142 Partners with Tourism Economics to Deliver Advanced Attribution and Economic Impact Data for Destination Marketing Organizations
Portfolio Pulse from
Direct Digital Holdings' subsidiary Orange 142 has partnered with Tourism Economics to provide destination marketing organizations (DMOs) with sophisticated tools to measure digital marketing ROI, economic impact, and visitor metrics. The collaboration enables precise tracking of marketing campaign effectiveness, visitor behaviors, and economic contributions.
March 26, 2025 | 1:15 pm
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POSITIVE IMPACT
Orange 142's strategic partnership with Tourism Economics enhances Direct Digital Holdings' service offerings in the tourism marketing sector, potentially attracting more destination marketing clients.
The partnership directly involves Direct Digital Holdings' subsidiary and represents a significant enhancement of their digital marketing capabilities, likely to attract new clients and generate positive market sentiment.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 90