American Home Shield Brings Back Rachel Dratch for Year Two of Campaign
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Frontdoor, Inc. (NASDAQ: FTDR) is continuing its marketing campaign featuring comedian Rachel Dratch as Warrantina for a second year. The new campaign introduces a video chat feature allowing American Home Shield members to connect with repair experts in real-time, with nearly 20% of video chat users resolving issues directly over the phone.
March 26, 2025 | 1:15 pm
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The company is leveraging Rachel Dratch's comedic persona and introducing a new video chat service to differentiate its home warranty offering, potentially attracting more customers.
The new marketing campaign and innovative video chat feature could attract more customers, potentially driving subscriber growth and improving company perception.
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IMPORTANCE 80
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