Amazon Seized More Than 15 Million Counterfeit Products in 2024
Portfolio Pulse from
Amazon has significantly enhanced its brand protection efforts in 2024 using advanced AI tools, successfully blocking 99% of suspected counterfeit product infringements before they are reported. The company seized and disposed of over 15 million counterfeit products and took legal action against 24,000 bad actors through its Counterfeit Crimes Unit.
March 26, 2025 | 4:15 am
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POSITIVE IMPACT
Amazon's robust AI-driven counterfeit prevention measures demonstrate the company's commitment to maintaining marketplace trust and protecting brand partners.
Amazon's successful counterfeit prevention efforts enhance platform credibility, potentially attracting more brands and increasing investor confidence in the company's technological capabilities and marketplace integrity.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 100