GameStop Goes Crypto: Bitcoin Added to Treasury Strategy
Portfolio Pulse from
GameStop has announced its board's unanimous decision to add bitcoin as a treasury reserve asset, signaling a strategic shift in financial management. This move follows encouragement from Strive Asset Management CEO Matt Cole and aligns with a growing trend of companies holding bitcoin on their balance sheets.

March 26, 2025 | 2:00 am
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POSITIVE IMPACT
Bitcoin price rose marginally to $88,500, up 0.2% in 24 hours, following GameStop's bitcoin treasury strategy announcement.
GameStop's bitcoin strategy contributes to the broader narrative of corporate bitcoin adoption, potentially providing mild positive sentiment in the cryptocurrency market.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 60
POSITIVE IMPACT
GameStop's decision to add bitcoin to its treasury strategy led to a 5.9% increase in stock price during after-hours trading, indicating positive market reception to the crypto initiative.
The announcement of a bitcoin treasury strategy represents a significant strategic shift for GameStop, demonstrating forward-thinking financial management and potentially attracting investors interested in crypto-adaptive companies.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 100
POSITIVE IMPACT
GameStop's bitcoin treasury decision follows a meeting between CEO Ryan Cohen and MicroStrategy's Executive Chairman Michael Saylor, highlighting MSTR's ongoing influence in corporate bitcoin adoption.
While not directly impacted, MicroStrategy's strategic approach to bitcoin continues to influence other companies' treasury strategies, potentially boosting investor confidence.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50