BlackRock launches first bitcoin product in Europe
Portfolio Pulse from
BlackRock, the world's largest asset manager, has launched its 'iShares Bitcoin ETP' in Europe, listed on exchanges in Paris, Amsterdam, and Frankfurt. This follows their successful U.S. bitcoin product launch, which attracted over $50 billion. The product is domiciled in Switzerland and uses Coinbase as custodian and Bank of New York Mellon as administrator.

March 25, 2025 | 9:00 am
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POSITIVE IMPACT
BlackRock's launch of its first European bitcoin ETP demonstrates the firm's strategic expansion into cryptocurrency markets, potentially attracting new institutional investors.
The launch of a European bitcoin ETP represents a significant strategic move for BlackRock, potentially increasing its market share and attracting new institutional investors interested in cryptocurrency exposure.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
Coinbase's role as custodian for BlackRock's European Bitcoin ETP enhances its credibility and visibility in the institutional crypto market.
Being selected as the custodian for BlackRock's European Bitcoin ETP could improve Coinbase's reputation and potentially attract more institutional clients.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 70