Shaq-A-Licious XL Gummies Named Official Gummy Of March Madness
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The Hershey Company has announced a collaboration with basketball legend Shaquille O'Neal, launching Shaq-A-Licious XL Gummies as the Official Gummy of March Madness. This marketing partnership leverages Shaq's brand recognition during the popular college basketball tournament.
March 24, 2025 | 1:15 pm
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Hershey's strategic partnership with Shaquille O'Neal during March Madness aims to increase brand engagement and potentially drive sales of the new Shaq-A-Licious XL Gummies.
The partnership provides Hershey with significant marketing exposure during a popular sporting event, potentially driving consumer interest and sales of the new gummy product line.
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