Walmart Digs Deeper Into Metaverse With Minecraft Partnership
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Walmart is deepening its metaverse engagement by launching an interactive gaming experience called 'Skyward' on Minecraft, targeting players 13 and older. The initiative includes a virtual exploration game and Minecraft-themed merchandise, continuing the company's strategic push into digital and immersive commerce platforms.
March 24, 2025 | 12:15 am
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Walmart's Skyward experience on Minecraft represents a strategic move to engage younger consumers and explore digital commerce opportunities in virtual environments.
The Minecraft partnership demonstrates Walmart's commitment to innovative digital platforms, potentially attracting younger consumers and creating new revenue streams through immersive commerce experiences.
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