Macerich and PenFed Credit Union Secure Exclusive Sponsorship Agreement for Tysons Corner Center Plaza
Portfolio Pulse from
Macerich (MAC) has secured a multi-year sponsorship agreement with PenFed Credit Union to rename and enhance the plaza at Tysons Corner Center. The deal includes exclusive branding opportunities, digital signage, and presenting sponsorship of two annual signature events. This partnership aims to increase community engagement and visibility for both organizations.
March 20, 2025 | 6:45 pm
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POSITIVE IMPACT
The sponsorship deal enhances Macerich's community engagement and media network at Tysons Corner Center, potentially attracting more visitors and retailers.
The partnership provides MAC with increased visibility, potential for more foot traffic, and strengthens its position as a community-focused retail property developer.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100