Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
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Apple has made significant leadership changes to boost its AI capabilities, moving Mike Rockwell from the Vision Products Group to lead Siri, reporting directly to software chief Craig Federighi. This reorganization comes amid concerns about Siri's technological lag behind competitors like ChatGPT and Google Gemini, with the company seeking to improve its AI performance.
March 20, 2025 | 5:45 pm
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Mike Rockwell's appointment to lead Siri indicates Apple's commitment to rapidly improving its AI capabilities and addressing technological gaps in its virtual assistant.
The leadership change directly targets Apple's AI development challenges, suggesting a strategic realignment to accelerate Siri's technological capabilities. Rockwell's successful track record with Vision Pro and his new direct reporting line to software leadership indicate a high-priority, focused approach to improving Apple's AI offerings.
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