Glimpact Study Quantifies Environmental Impact of Retail TikTok Ads - H&M's Holiday Campaign Equivalent to Driving One Car Halfway Around the World
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A study by Glimpact has quantified the environmental impact of retail TikTok ads, using H&M's holiday campaign as a case study. The campaign's environmental footprint is equivalent to driving a car halfway around the world, with 80-85% of the impact stemming from end-user devices and significant contributions from fossil fuel and mineral resource use.
March 19, 2025 | 12:45 pm
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NEUTRAL IMPACT
H&M's holiday campaign on TikTok has a significant environmental impact, equivalent to driving a car halfway around the world. The majority of this impact is due to end-user devices, highlighting the environmental cost of digital advertising.
The study highlights the environmental impact of H&M's digital marketing efforts, which could influence investor perception regarding the company's sustainability practices. However, the direct financial impact on H&M's stock is likely neutral in the short term.
CONFIDENCE 90
IMPORTANCE 60
RELEVANCE 80