Frontier Airlines promotion takes aim at rival Southwest: 'Divorce your old airline'
Portfolio Pulse from
Frontier Airlines has launched a new promotion targeting Southwest Airlines by offering free checked bags, challenging Southwest's recent policy reversal.
March 18, 2025 | 4:45 pm
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NEGATIVE IMPACT
Southwest Airlines faces competition from Frontier's new promotion offering free checked bags, which counters Southwest's policy change.
Southwest's recent policy change is being directly challenged by Frontier's promotion. This could lead to a loss of customers to Frontier, negatively impacting Southwest's short-term market position.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Frontier Airlines' new promotion offers free checked bags, directly challenging Southwest Airlines' recent policy change.
Frontier's promotion is a strategic move to attract customers from Southwest by offering a benefit that Southwest recently removed. This could lead to increased customer interest and potentially higher ticket sales for Frontier.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100