Frontier digs at Southwest with its own free bag check promotion: ‘Divorce your old airline'
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Frontier Airlines has launched a free bag check promotion, targeting Southwest Airlines, which recently ended its long-standing free bag check policy. This move is part of Frontier's strategy to attract customers from its rival.

March 18, 2025 | 3:45 pm
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Southwest Airlines recently ended its free bag check policy, and Frontier Airlines is capitalizing on this by offering a free bag check promotion to attract Southwest's customers.
Southwest's decision to end its free bag check policy could lead to customer dissatisfaction. Frontier's promotion directly targets this change, potentially drawing customers away from Southwest.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80