Frontier CEO Barry Biffle on free checked bags promotion
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Frontier Airlines is countering Southwest Airlines' plan to charge for seat assignments and checked luggage by offering free checked bags. This move is a strategic attempt to attract customers by providing more value compared to Southwest's new charges.
March 18, 2025 | 3:30 pm
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Frontier Airlines is offering free checked bags as a strategic move to counter Southwest Airlines' new charges for seat assignments and luggage. This could attract more customers to Frontier.
Frontier's decision to offer free checked bags is a direct response to Southwest's new charges, potentially making Frontier more attractive to cost-conscious travelers. This could lead to increased customer acquisition and positive short-term impact on Frontier's stock.
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