Pepsi acquires Poppi prebiotic soda for $1.65 billion in a play to attract Gen Z
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PepsiCo has acquired Poppi, a prebiotic soda startup, for $1.65 billion. This move aims to attract Gen Z consumers and catch up with competitors in the prebiotic soda market.
March 17, 2025 | 9:45 pm
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PepsiCo's acquisition of Poppi for $1.65 billion is a strategic move to enter the prebiotic soda market and appeal to Gen Z consumers.
The acquisition of Poppi allows PepsiCo to enter the growing prebiotic soda market, which is popular among Gen Z consumers. This strategic move is likely to enhance PepsiCo's product portfolio and market position, potentially leading to positive short-term stock price movement.
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