PepsiCo buying prebiotic soda brand Poppi for nearly $2B as soft drink demand fizzles
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PepsiCo is acquiring the prebiotic soda brand Poppi for nearly $2 billion. This move comes as the demand for traditional soft drinks declines, with prebiotic sodas emerging as a rapidly growing category in the US carbonated drinks market.
March 17, 2025 | 3:45 pm
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PepsiCo is acquiring Poppi, a prebiotic soda brand, for nearly $2 billion. This acquisition aligns with the growing trend of prebiotic sodas in the US, potentially boosting PepsiCo's product portfolio as traditional soft drink demand wanes.
The acquisition of Poppi by PepsiCo is a strategic move to enter the fast-growing prebiotic soda market, which could offset the declining demand for traditional soft drinks. This could positively impact PepsiCo's stock in the short term as it diversifies its product offerings.
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