South Korea Gift and Incentive Card Report 2025: Leading Retailers Lotte, Shinsegae and E-Mart are Expanding Digital and e-Gift Card Offerings, with Coupang and Gmarket Emerging as Major Players
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The South Korea Gift Card Market is expected to grow 8.4% annually, reaching $7.56 billion in 2025. Key drivers include digitalization, corporate incentives, and retail collaborations. Companies like Coupang and Gmarket are emerging as major players, focusing on digital and e-gift card offerings.
March 17, 2025 | 1:00 pm
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Coupang is emerging as a major player in the South Korea Gift Card Market, focusing on digital and e-gift card offerings. This positions Coupang to benefit from the market's projected 8.4% annual growth.
Coupang's focus on digital and e-gift card offerings aligns with the market's growth drivers such as digitalization and e-commerce expansion. This strategic positioning is likely to enhance its market share and revenue growth.
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