Klarna, nearing IPO, plucks lucrative Walmart fintech partnership from rival Affirm
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Klarna has secured an exclusive partnership with Walmart to provide buy now, pay later loans, taking the deal from Affirm. Klarna plans to go public in the U.S., and will offer loans through Walmart's fintech startup OnePay.

March 17, 2025 | 11:30 am
News sentiment analysis
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NEGATIVE IMPACT
Affirm loses its buy now, pay later partnership with Walmart to Klarna, which could impact its market position and revenue.
Losing the Walmart partnership to Klarna could negatively impact Affirm's market position and revenue, as Walmart is a significant retail partner.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Walmart partners with Klarna for exclusive buy now, pay later services, enhancing its fintech offerings through OnePay.
Walmart's partnership with Klarna for buy now, pay later services could enhance its customer financing options, potentially increasing sales and customer satisfaction.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80