Kering: Here's how one name cost the Gucci owner £2.6 billion
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Kering SA's shares dropped 11% after appointing Demna, Balenciaga's creative director, to rejuvenate Gucci. This decision led to a significant loss in market value.
March 14, 2025 | 1:15 pm
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Kering SA's decision to appoint Demna as Gucci's creative director led to an 11% drop in its stock price, causing a £2.6 billion loss in market value.
The appointment of Demna as Gucci's creative director was not well-received by the market, leading to a significant drop in Kering's stock price. This indicates investor concerns about the strategic direction and potential impact on Gucci's brand value.
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