Life Time Launches All-New 60XT Challenge with $200,000 in Grand Prizes on the Line, Including $10K Cash for Top Five Finishers
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Life Time (NYSE: LTH) has launched a new 60XT Challenge, offering participants an eight-week training plan with a chance to win $200,000 in prizes, including $10,000 cash for the top five finishers.
March 14, 2025 | 11:15 am
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Life Time has introduced the 60XT Challenge, an eight-week program with $200,000 in prizes, aiming to boost engagement and attract new members.
The launch of the 60XT Challenge is a strategic marketing initiative by Life Time to increase member engagement and attract new participants. The significant prize pool and timing before summer could drive higher participation, potentially boosting Life Time's revenue and brand visibility.
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