China's ‘Netflix' iQiyi is set to open a theme park with virtual reality based on its own shows
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Chinese streaming platform iQiyi plans to open its first theme park, 'iQiyi Land', in Yangzhou, Jiangsu province, featuring virtual reality experiences based on its shows.
March 14, 2025 | 5:00 am
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iQiyi is launching its first theme park, 'iQiyi Land', in Yangzhou, featuring VR experiences based on its shows. This move could enhance brand engagement and diversify revenue streams.
The launch of 'iQiyi Land' represents a strategic expansion into physical entertainment, potentially increasing brand engagement and diversifying revenue. This could positively impact iQiyi's stock in the short term as it opens new business avenues.
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IMPORTANCE 70
RELEVANCE 100