iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth
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iQIYI, a leading Chinese online entertainment platform, announced the development of its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. The park will leverage iQIYI's film and drama IPs to create immersive experiences.
March 14, 2025 | 4:15 am
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iQIYI is expanding into offline experiences with the development of iQIYI LAND, a theme park in Yangzhou, China, leveraging its film and drama IPs.
The announcement of iQIYI LAND represents a strategic move to diversify iQIYI's revenue streams by tapping into offline experiences. This could attract more users to its platform and enhance brand value, potentially boosting its stock price.
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