Mattel CEO aims to offset Trump's tariffs by shrinking manufacturing, making more movies
Portfolio Pulse from
Mattel CEO Ynon Kreiz plans to counteract the impact of tariffs imposed by the Trump administration by reducing manufacturing and increasing movie production. This strategic shift was discussed at the UBS Global Consumer and Retail Conference.
March 13, 2025 | 6:00 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Mattel is shifting its strategy to mitigate the impact of tariffs by reducing manufacturing and focusing more on movie production. This could diversify revenue streams and reduce dependency on traditional toy manufacturing.
The CEO's announcement indicates a strategic pivot that could positively impact Mattel's revenue by diversifying its business model. The focus on movies may open new revenue streams and reduce reliance on manufacturing, which is affected by tariffs.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100