Mondelēz Returns to March Madness® With a New TV Spot Featuring Superstars Juju Watkins and Jackson Shelstad
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Mondelēz is launching a new TV spot featuring NCAA athletes Juju Watkins and Jackson Shelstad as part of its partnership with the NCAA. The campaign aims to generate excitement for March Madness and offers fans a chance to win a VIP trip to the 2026 NCAA Final Four.
March 13, 2025 | 2:15 pm
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Mondelēz is enhancing its marketing strategy by partnering with NCAA athletes for a new TV spot during March Madness, potentially boosting brand visibility and consumer engagement.
The partnership with NCAA athletes and the launch of a new TV spot during a high-profile event like March Madness is likely to increase Mondelēz's brand visibility and consumer engagement. This could positively impact MDLZ's stock price in the short term as it aligns with strategic marketing efforts.
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