BMW to absorb tariff costs on Mexican-built 3 Series sedans, WSJ reports
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BMW has announced it will absorb the costs of new tariffs on its Mexican-built 3 Series sedans imported to the U.S. for the next several weeks, as reported by the Wall Street Journal.
March 12, 2025 | 8:45 pm
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BMW will absorb the costs of new tariffs on its Mexican-built 3 Series sedans imported to the U.S., preventing immediate price increases for U.S. dealers and customers.
BMW's decision to absorb tariff costs is a strategic move to maintain market stability and customer satisfaction in the U.S. This could prevent a short-term negative impact on sales, but the long-term effects depend on the duration of the tariffs.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80