Whiskey Is a Target of Europe's Retaliatory Tariffs. Brown-Forman Stock Falls.
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The European Union plans to impose retaliatory tariffs on various American products, including bourbon, which has led to a decline in Brown-Forman's stock price.

March 12, 2025 | 12:15 pm
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Brown-Forman's stock has fallen due to the European Union's announcement of retaliatory tariffs on American bourbon, a key product for the company.
The EU's decision to impose tariffs on bourbon directly affects Brown-Forman, a major producer of American whiskey. This regulatory action is likely to impact the company's revenues from European markets, leading to a short-term negative impact on its stock price.
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