CROWN ROYAL RETURNS TO RODEOHOUSTON® AS AN OFFICIAL SPONSOR, CELEBRATING THE RICH ESSENCE OF RODEO STYLE
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Crown Royal has returned as an official sponsor of the Houston Livestock Show and Rodeo, collaborating with local icons to celebrate rodeo style with a limited-edition collection.
March 11, 2025 | 2:15 pm
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POSITIVE IMPACT
Crown Royal, a brand under Constellation Brands (CCK), has returned as an official sponsor of the Houston Livestock Show and Rodeo, enhancing its brand visibility and cultural engagement.
Crown Royal's sponsorship of a major cultural event like the Houston Livestock Show and Rodeo increases brand visibility and aligns with cultural values, potentially boosting sales and brand equity.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80