Southwest Airlines will charge to check bags for first time — breaking longstanding tradition
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Southwest Airlines will start charging for checked bags, breaking its longstanding tradition of free checked baggage. This change comes after pressure from an activist investor.
March 11, 2025 | 2:00 pm
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Southwest Airlines will begin charging for checked bags, a significant shift from its previous policy of free checked baggage. This decision is influenced by an activist investor's campaign.
The introduction of baggage fees could lead to increased revenue for Southwest Airlines, potentially boosting its stock price. The change is significant as it marks a departure from a key differentiator for the airline, likely in response to investor pressure for improved financial performance.
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