A/B test tool shows Facebook constantly experimenting on consumers—and even its creators don't fully know how it works
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Research from UBC Sauder School of Business reveals that social media platforms like Facebook, Instagram, and TikTok are constantly conducting marketing experiments on users. These experiments are so complex that even the companies themselves may not fully understand them.
March 10, 2025 | 6:00 pm
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Facebook and Instagram, both owned by Meta Platforms, are involved in complex marketing experiments on users, which are not fully understood even by the company.
The article highlights that Facebook and Instagram, both under Meta, are conducting complex marketing experiments. This could raise concerns about user privacy and data handling, but the lack of immediate negative or positive news suggests a neutral short-term impact on stock price.
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