The 'Strong Buy' rating is supported by OppFi's strategic investment in Bitty Holdings, which is expected to drive margin expansion. The company's Q4 2024 results exceeded expectations, with both revenue and adjusted EPS beating consensus estimates. Additionally, improvements in net income margins and credit quality further bolster the positive outlook. The FY2025 guidance aligns with consensus and suggests continued growth, making the stock likely to see a positive short-term impact.