ITV grows profit despite lower revenue thanks to Mr Bates, Rivals and other studio hits
Portfolio Pulse from
ITV PLC reported strong profit growth despite a 3% decline in revenue to £4.1 billion in 2024. Advertising revenue increased by 2%, but ITV Studios saw a 6% decline due to Hollywood strikes and reduced demand from broadcasters.
March 06, 2025 | 8:00 am
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ITV PLC's profit growth is notable despite a 3% revenue decline, driven by a 2% increase in advertising revenue. However, ITV Studios faced a 6% decline due to Hollywood strikes and lower broadcaster demand.
The news highlights ITV's ability to grow profits despite revenue challenges, which is positive. However, the decline in ITV Studios due to external factors like strikes could offset some of the positive sentiment.
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IMPORTANCE 70
RELEVANCE 100