Tom's of Maine Introduces Whiten+ Toothpaste: Natural, Effective Whitening
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Tom's of Maine, a certified B Corp, has launched Whiten+ Toothpaste, a natural whitening solution that removes 95% of surface stains in two weeks with twice-daily brushing.
March 05, 2025 | 2:45 pm
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Tom's of Maine, owned by Colgate-Palmolive (CL), has launched a new natural whitening toothpaste, potentially boosting CL's product portfolio and market share in natural personal care.
The launch of Whiten+ Toothpaste by Tom's of Maine, a brand under Colgate-Palmolive, could positively impact CL's stock by expanding its product offerings in the growing natural personal care market. This aligns with consumer trends favoring natural products, potentially increasing sales and market share.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80